Sunsbrew lager is a new beer brand that completely changes the approach of the outdated, dreary and stale design that current beer brands offer. The brand features a whole range that uses dynamic methods to make beer look and feel delicious. Through its summery designs and colourful styling that reaches to a wider target audience. The beer is exclusive to ASDA stores only.

Beer is a social drink, The Sunsbrew brand believes that their drink should be enjoyed with friends and family. The company features an ad campaign with the slogan 'Better Shared' to hone in on togetherness and connectivity which can be seen throughout the brands marketing. This is what the brief requirements focused on; creating a new lager brand that everybody can enjoy on a sunny day.