With the 2020 pandemic restricting air travel, a record number of users turned to Netflix's non-English entertainment to fulfil the sense of escapism the streaming site offers.
From your sofa to your toilet, Netflix has never been so easy to access. With a vast array of cultures and languages at the click of a button, the site's foreign content encapsulates the experience of travelling from the comfort of your own home.

Through localised advertising, this concept directly speaks to the British public, illustrating how entertainment can detach you from your surroundings, placing you somewhere much more desirable - a break from the dismal reality of everyday life. This project handles the given brief of getting UK users to watch more international TV in a creative fun way by combining two very contrasting places.