Eco Heroes is a brand that strives to tackle food and other wastage within ASDA stores by teaching children how to reduce, reuse and recycle. The brand does this through interactive learning and playing fun games that include rewarding experiences they can feel proud of. Shaping our younger generation is so important - now more than ever. To teach them about climate change and looking after our earth is crucial today.

The brief asks to reinvent a physical space that is run down or derelict. To reimagine it creating an exciting, relevant visual identity to communicate this change. With Eco Heroes, the change is to teach younger audiences the importance of recycling and turning the topic into something interactive and fresh. Stickers, games and merchandise allow the space to do this while being physically stimulating.