Technical Signs

PROJECT TYPE

Full-time Employment

MARKETING DESIGN

During my current year at Technical Signs, I established and developed the company's in-house design function, creating a cohesive visual presence across marketing, digital and client communications. Working closely with stakeholders, I translated business objectives into clear, engaging design solutions that supported both internal teams and prospective clients.

From brand refreshes and website redesigns to presentation decks, LinkedIn campaigns and marketing collateral, my role extended beyond visual design. I introduced reusable templates, maintained brand consistency across multiple touchpoints, and used engagement data to refine content and improve performance. The experience strengthened my understanding of designing for real-world business needs, balancing creativity with clarity, usability and measurable impact.

ROLE

Marketing, Branding, Social Media, Client Decks, Analytics

TOOLS

Photoshop, Figma, Mailchimp, LinkedIn Analytics, PowerPoint

TECHNICAL SIGNS

THE ROLE EVOLVED WITH ME

ROLE DEFINING

Identifying changes needed.

BRAND REFRESH

Updating assets and web view.

MARKETING TOOLS

Creating efficient systems and assets.

SOCIAL MEDIA

Email, blogs and social posts.

JOINED

Learning the brand and business.

ANALYTIC GROWTH

Tracking insights for efficient performance

MARKETING DESIGN

During my current year at Technical Signs, I established and developed the company's in-house design function, creating a cohesive visual presence across marketing, digital and client communications. Working closely with stakeholders, I translated business objectives into clear, engaging design solutions that supported both internal teams and prospective clients.

From brand refreshes and website redesigns to presentation decks, LinkedIn campaigns and marketing collateral, my role extended beyond visual design. I introduced reusable templates, maintained brand consistency across multiple touchpoints, and used engagement data to refine content and improve performance. The experience strengthened my understanding of designing for real-world business needs, balancing creativity with clarity, usability and measurable impact.

THE ROLE EVOLVED WITH ME

ROLE DEFINING

Identifying changes needed.

BRAND REFRESH

Updating assets and web view.

MARKETING TOOLS

Creating efficient systems and assets.

SOCIAL MEDIA

Email, blogs and social posts.

JOINED

Learning the brand and business.

ANALYTIC GROWTH

Tracking insights for efficient performance

EMAIL CAMPAIGNS

Email campaigns became a key part of our marketing strategy, supporting projects and sharing industry insights. Each design balanced strong visuals with clear messaging to maximise engagement.

PHOTOGRAPGHY & PHOTO EDITING

From site visits to final edits, I produced polished imagery that showcased projects at their best. Every image was refined through professional colour correction, composition, and retouching.

LINKEDIN CAROUSELS

Created to maximise engagement, these carousels encouraged users to stop, swipe, and interact. Each design simplified key topics into visually engaging, easy-to-digest content.

SOCIAL MEDIA MANAGING

SOCIAL MEDIA POSTS PDF

ANALYTIC TRACKING

Using LinkedIn, Meta, and other analytics platforms to monitor engagement, CTR, and campaign performance. These insights helped refine content and improve the effectiveness of future marketing.

THE ONE OFF FLYERS

Each flyer was tailored to suit different clients while maintaining a consistent brand identity. Working closely with the sales team and stakeholders, I created designs that balanced personality with recognisable branding.

CLIENT DECKS

Each presentation was tailored to the client's brand, messaging, and objectives.
I created engaging, consistent decks that maintained a strong visual identity across every page.

CLIENT PRESENTATIONS

WEB REFRESH

Using the new brand guidelines, I redesigned the website to create a more modern and cohesive experience. Multiple concepts were explored to find the right balance between professionalism and personality.

COLOURS, LOGOS, ASSETS

Working closely with management, I developed a cohesive set of brand guidelines to define the company's visual identity. This established consistent colours, logos, typography, and supporting assets across the business.