PROJECT TYPE
University Brief
SCRUB DADDY REBRAND
PACKAGING & BRAND IDENTITY
Scrub Daddy is an innovative cleaning brand. With its iconic yet functional smiley face returning as the mascot. The company believes in 'cleaning with a smile'. Using this happy smiling face as a more minimal logo, the brand has been wiped down and given a "cleaner" overhaul - simplifying the format from its traditional packaging that users might find typically grotesque and now can be displayed outside from kitchen cupboards.
The brief states that the product market has shifted and is mindful on how we use plastics and how we recycle items resourcefully. Scrub Daddy redesign helps to tackle this by believing in being largely environmentally aware. With a refillable bottle that's beautifully designed based on scent and recyclable cardboard packaged refill tablets that work efficiently, the brand is certainly aiming to give consumers a smile on their faces, much like the mascot.
ROLE
Branding, Packaging, Art Direction, Retail Purchasing
TOOLS
Photoshop, Illustrator
SCRUB DADDY REBRAND
PACKAGING & BRAND IDENTITY
Devine wine is a project that encourages more people to shop locally. I created a whole brand based in Devon where local vineyard farmers could showcase their wineries and brewing skills. Devine is a company which helps smaller vineyard businesses reach out to larger audiences locally by collaborating with them to create new wines under the Devine label, giving 100% credit to the smaller businesses.
The name 'Devine' is a play on words, with the base foundation being Devon, wine and vineyards. Combining these words to create the name is what makes my brand feel authentic, having roots. Additionally, by the actual definition of divine being something that is very pleasing, our brand Devine manages to example this by feeling premium and luxurious for both the local farmers and local consumers. 'Devon and wine create something Devine'.
PROJECT TYPE
University Brief
ROLE
Branding, Packaging, Art Direction, Retail Purchasing
TOOLS
Photoshop, Illustrator