Scrub Daddy is an innovative cleaning brand. With its iconic yet functional smiley face returning as the mascot. The company believes in 'cleaning with a smile'. Using this happy smiling face as a more minimal logo, the brand has been wiped down and given a "cleaner" overhaul - simplifying the format from its traditional packaging that users might find typically grotesque and now can be displayed outside from kitchen cupboards.

The brief states that the product market has shifted and is mindful on how we use plastics and how we recycle items resourcefully. Scrub Daddy redesign helps to tackle this by believing in being largely environmentally aware. With a refillable bottle that's beautifully designed based on scent and recyclable cardboard packaged refill tablets that work efficiently, the brand is certainly aiming to give consumers a smile on their faces, much like the mascot.