PROJECT TYPE
Personal Project
FASTA PASTA
BRANDING
Fasta Pasta is a self-initiated branding project created to develop my visual identity skills while exploring a concept inspired by my love of pasta. The idea was born from the everyday lunchtime dilemma... limited time, expensive meal deals, and wanting something fresh without the wait. I imagined a fast-casual pasta brand that combines the speed and customisation of Subway with the comfort of freshly made pasta.
The concept centres around a simple build-your-own experience, allowing customers to create a personalised pasta bowl in minutes. This idea informed every aspect of the brand, resulting in a bold, energetic identity that reflects speed, creativity, and individuality. The tagline, "Made Fresh. Made Fast. Made For You.", reinforces the brand's promise of quality without compromise.
Visually, the identity embraces expressive typography, vibrant colour palettes, hand-drawn pasta illustrations, and playful graphic patterns to create a distinctive and memorable brand. A collage-inspired layout system adds movement and personality across posters, packaging, apparel, and social content, while consistent use of typography and illustration ensures the brand feels cohesive across every touchpoint.
From packaging and merchandise to promotional campaigns and environmental graphics, Fasta Pasta was designed as a fully realised brand experience. This project challenged me to think beyond logo design, strengthening my skills in brand systems, creative direction, layout design, and mock-up visualisation to create a brand with a clear voice and a strong visual presence.
ROLE
Branding, Packaging, Art Direction, Illustration, Social Media, Typography
TOOLS
Photoshop, Illustrator
FASTA PASTA
BRANDING
Fasta Pasta is a self-initiated branding project created to develop my visual identity skills while exploring a concept inspired by my love of pasta. The idea was born from the everyday lunchtime dilemma... limited time, expensive meal deals, and wanting something fresh without the wait. I imagined a fast-casual pasta brand that combines the speed and customisation of Subway with the comfort of freshly made pasta.
The concept centres around a simple build-your-own experience, allowing customers to create a personalised pasta bowl in minutes. This idea informed every aspect of the brand, resulting in a bold, energetic identity that reflects speed, creativity, and individuality. The tagline, "Made Fresh. Made Fast. Made For You.", reinforces the brand's promise of quality without compromise.
Visually, the identity embraces expressive typography, vibrant colour palettes, hand-drawn pasta illustrations, and playful graphic patterns to create a distinctive and memorable brand. A collage-inspired layout system adds movement and personality across posters, packaging, apparel, and social content, while consistent use of typography and illustration ensures the brand feels cohesive across every touchpoint.
From packaging and merchandise to promotional campaigns and environmental graphics, Fasta Pasta was designed as a fully realised brand experience. This project challenged me to think beyond logo design, strengthening my skills in brand systems, creative direction, layout design, and mock-up visualisation to create a brand with a clear voice and a strong visual presence.
Merchandise ideas stemmed from the main brand, with designs heavily inspired from the illustrated pasta shapes.
Playful typography breaking traditional hierarchy layout. A colour system which works corresponding to flavour and pasta shape.
Posters made for promotional purposes, explaining the brand, flavour profiles and the general concept. Expressed with a collage-like feel, bold text and illustrative effects.
PROJECT TYPE
Personal Project
ROLE
Branding, Packaging, Art Direction, Illustration, Social Media, Typography
TOOLS
Photoshop, Illustrator